The Ethical Approach

The World Economic Forum is presently meeting, addressing the single largest identified risk of the day - misinformation.

It’s a moral call¹.

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I have addressed this a few times already - subversion always starts with an alleged ‘moral call’. Of course, we’re all moral beings… with certain exceptions of course, some notable ones being gathered in Davos at present… but morals are not absolute. Sure, a few issues I hope we can agree on, like murder, theft and so forth, but other becomes more cloudy, and dependent upon context, culture, history, and so forth. In other words, they are to an extent subjective. But what the word ‘moral’ does entail, is you sticking to some level of agreed upon common framework.

And that’s where ethics come in².

But regardless of whether you prefer to appeal to moral or ethical values, both represent a ripe oppportunity for exploitation.